Southeastern Vodka is an exclusive line of vodka created for Southeastern Bar in Auburn, Alabama. The goal for this project was to create a label that represents the bar’s brand and is easily recognized by customers. The label was approved by the federal Alcohol and Tobacco Tax and Trade Bureau (TTB), and is currently produced and distributed by Redmont Distilling Co., owned by former NBA and Auburn basketball player, Charles Barkley. Since the debut of Southeastern Vodka, it has become a staple within Southeastern Bar.