Casino Heist: Audible Commercial

Advanced Motion Graphics :: Auburn University :: Spring 2026

Guidelines for this project entailed designing and animating a 30-45 second Audible-inspired commercial based on a specific genre or theme.

Casino Heist relies on visual storytelling to allow audiences to interpret context from different perspectives, leaving outcome up to their imaginations:

Scene One opens with a newspaper article and crime scene tape, grabbing attention and giving context to the theme of the commercial.

Scene Two flashes large amounts of money, further emphasizing the risk, or the loss. This scene opens interpretation to the viewer.

Scene Three highlights a map of the casino, with dots representing footsteps or a trail. Color plays a major role in this scene, symbolizing hot and cold (in terms to proximity), or safety vs. danger.

Scene Four, the final scene, leads you to the vault. As it opens, the viewer is pulled out of the heist, leaving both their role and the outcome up to their interpretation. The Audible tagline, “There’s more to imagine when you listen” encourages audiences to fuel their imaginations by using Audible.

Software Used:

After Effects, Adobe Audition, Adobe Illustrator, Adobe Photoshop